product-design
development
animation-motion
Project Type
Tea Bistro digital transformation
Technology
High-end professional camera systems, advanced studio lighting technology, and precision color-grading tools
Maison de Thé blends traditional tea mastery with contemporary design to create a premium tea lifestyle brand that elevates modern tea culture.
Reimagining a heritage brand for the tea industry in Mauritius
Brief
Challenge
Solution
Create a visual and digital system that signals motion and progress.
Avara elevated Maison de Thé’s brand identity into a refined, modern luxury system. The new digital experience introduced immersive product visuals and elegant storytelling, while campaign narratives blended artisanal tea heritage with contemporary lifestyle appeal. The core line “Crafted Timelessly” became the bridge between tradition and modern premium tea culture.
Results
Maison De The entered the tea cafe market with authority.
The refreshed digital experience increased product engagement by 68%, with customers spending over 2.4× more time exploring the collection. The brand relaunch was featured in leading luxury and lifestyle publications, earning recognition as one of the year’s standout premium tea brand transformations.
Credits
A multidisciplinary effort led by Avara’s strategy and design groups. From concepting the brand film to building the strategy, every element was crafted to express performance through clarity and precision.
